Your website is more than surface level. It’s also about the message, because every headline, every bio, every description of your services, should speak directly to the people you want to work with. To make sure your message is easy to read, use friendly, plain language, that sounds like you. Talk about how you help, rather than just what you do. Explain why you are the right person for the work. Think of your words as your first handshake with someone–they should feel positive, warm and easy to read.
Be trustworthy with helpful content
People don’t want to work with you just because of the design, they want to work with you because of trust. That’s why you should have your website capable of answering questions, addressing concerns, and presenting evidence of your dependability. You can build trust with clients by including honest comments from past clients, clear answers to frequently asked questions, present your story in a real, down-to-earth manner, and displaying your professionalism when someone reaches out to you.These sections of your website build trust, show you are approachable, and show you mean to help.
Help people know their next step
No matter how good the styling of your site is, if people don’t know where to go, it won’t work. The layout needs to encourage them, nicely, to take action, whether that is calling you, applying for your services, or checking the services you provide. You want to have clear buttons in your site like “Let’s Work Together,” or “Get a Quote,” make your main menu simple and clear to follow, eliminate distractions so every item in your website has a purpose. Find a way to visualize your site as a pathway. You are moving people from interest towards action.Make it Simple to Say Yes
Helping someone take the next step is not about big buttons, or clever tricks. It is about keeping it simple. The more simple you make it for people to connect with you the more people will take that step. This means putting in the right places, having shorter contact forms, and a few options to connecting with you – email, social, booking link, whatever.
It is good to check how your site is performing. Google Analytics can show you where people normally leave and what they most engage with.In Conclusion; Your Site Should Work for You
Just remember, your website is more than a portfolio. Your site is an unobtrusive partner, working endlessly in the background to help the right client find you and feel confident in reaching out. If it’s done properly and with forethought, it can support your growth in tangible ways!
If you’re now questioning if your site even does its job, simply ask yourself the following questions. Does your message feel clear and helpful to the people you want to work with? Are you offering site visitors reasons to trust you (authentic testimonials and/or a helpful FAQ page that answers common questions)? Are your buttons obvious? Is your design similar to your brand’s personality?If your site feels more like a gallery than a guide, it could be time for a refresh. When your website uses your client’s language, it not only looks good but also delivers real results.
Need help improving your site’s message or layout? Let’s team up. I’d love to help you build a website that feels great and works even better